The role of marketing Marlborough as a visitor destination is assigned to Destination Marlborough.
On behalf of the visitor industry the focus is on leading and facilitating initiatives to grow visitor numbers, visitor spend and time in the region through a range of regional marketing and promotional activity.
Destination Marlborough is a not for profit Trust, funded through a combination of Marlborough District Council rates including a targeted tourism rate and private sector investment.
Destination Marlborough delivers an ongoing programme of trade education and influencing to increase product placement in travel brochures internationally and improve the ability of travel agents to confidently sell the Marlborough region. To extend this work in the international markets Destination Marlborough is part of a multi region joint marketing initiative promoting a self-drive journey known as the Classic New Zealand Wine Trail.
Destination Marlborough attracts New Zealanders to visit and extend their stay through tactical marketing initiatives and media targeting and hosting to generate editorial. There is particular emphasis is placed on stimulating travel in the Spring and Autumn.
Through the establishment of the Marlborough Convention Bureau collaborative marketing of the region as a conference, meeting and incentive destination is working to build visitor numbers over winter. The objective is to increase attract this business, provide partner programmes and pre and post conference leisure options and encourage delegates to return to the region with friends and family.
Destination Marlborough works with Port Marlborough to support cruise ship visits to the region and coordinate on-shore excursions for visitors.
Every opportunity is taken to initiate and attract international media outlets to visit Marlborough to generate editorial coverage that raises the profile of the region.
Destination Marlborough operates the i-SITE Visitor Centres in Picton and Blenheim on behalf of the region. These two centres are open every day to assist visitors with travel enquiries and bookings both in the region and for the duration of their time in New Zealand.
Destination Marlborough produces the officially recognised Marlborough Visitor Guide which is distributed extensively throughout New Zealand and to key travel resellers offshore. This is complemented by the official regional tourism website www.lovemarlborough.co.nz and social media channels that direct visitors to information, products and offers from the region.
Marlborough businesses have access to the range of promotional and marketing partnerships created by Destination Marlborough to help profile their individual experience and market collectively with others. The Destination Marlborough team also provide tourism marketing and product development expertise and advice along with public relations and crisis communication support as a service to tourism operators in the region.