Regional Events Strategy

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Regional Events Strategy

Marlborough is famous for its unique proposition of offering something for everyone - world class wineries, aquaculture, forestry, stunning Marlborough Sounds, amazing diversity in landscapes, arts and cultural heritage, sports and a strong community. Events celebrate and highlight all of these attributes and act as important catalysts for community well-being, economic growth, increased visitation and civic pride. They make Marlborough a great place to live, work and play.

Events are critical tools to growing a destination’s visitor economy and therefore have a crucial role to play in the Marlborough region. They enhance the appeal of a destination showcasing our region to potential visitors and residents. Their importance was initially advocated for by the Grow Marlborough group and currently through the Smart+Connected Visitor Economy Strategy. They have both identified the benefits and economic returns events bring to the region. Sports, business, arts and culture and community sectors all organise events which provide benefits to Marlborough

A Marlborough Regional Events Strategy has been developed for 2020-2022 in consultation with the tourism and event sectors and key partners. It builds on the 2016-2019 Strategy maintaining the workload achieved to date and building on the lessons learned from its implementation, whilst developing new ideas and goals.

As with previous iterations, whilst managed and implemented by Marlborough District Council’s Regional Events Advisor, this Strategy requires a collective, collaborative, regional approach with goals and actions for all key partners. It is intended to be aligned with and supported by the following regional strategies/frameworks:

  • Smart+Connected Marlborough Visitor Economy Strategy (Destination Marlborough)
  • Council’s Economic Development Performance Measurement Framework
  • Business Events Marlborough Strategy
  • Updated aspirational, long-term vision for Marlborough ‘to be recognised as a premier destination for events’
  • Stronger, strategic focus on a collaborative, regional approach
  • Actions for community events
  • Inclusion of funding information
  • Updated Strategy Aims

What’s new for the 2020-2022 Strategy?

  • Updated aspirational, long-term vision for Marlborough ‘to be recognised as a premier destination for events’
  • Stronger, strategic focus on a collaborative, regional approach
  • Actions for community events
  • Inclusion of funding information
  • Updated strategy aims