Marlborough is being pitched as a destination for superyachts during the 2021 America’s Cup, which will be held in Auckland.
Jacqui Lloyd, general manager for Destination Marlborough, the regional tourism organisation, presented its draft annual plan to councillors recently.
Among a number of targeted activities a core part of the plan is working with other regional tourism organisations to leverage Marlborough’s investment in visitor attraction, Jacqui says.
One example of this is the ‘SOUTH’ group of South Island regional tourism organisations, which are working with Christchurch Airport to bring international visitors through Christchurch and then on to the Top of the South.
Another is the work being done with Auckland Council’s ATEED to encourage superyachts to travel to and around New Zealand.
This is a “no-brainer” as Picton and the Sounds are a sailing centre and one of the most picturesque locations in New Zealand for super yachts, Jacqui says.
The basis of Destination Marlborough’s work is that Marlborough is a compelling destination, and to build visitation in the shoulder periods outside the peak summer season.
Business Events Marlborough, part of Destination Marlborough, has attracted $1.7million in conferencing and incentives in the past financial year - the apiculture and aquaculture conferences here in July and September show the attraction of our region.